Background:
You may have heard the saying "Print is Dead". Looking around at labels, billboards, packaging, t-shirts, etc. we know that print will never be completely out of our lives. But the industry no longer has the occupational drive for the next generation's workforce. "Print is Everywhere" is an educational campaign backed by Print Industries Midwest (PIM) to help promote career opportunities to fill the print employee pipeline.
For my final student project, I had the honor of leading PIM's 'Print is Everywhere' campaign. I developed seven distinct brochures, each highlighting different printing techniques such as screen printing, grand format, and packaging. These brochures were enhanced with various finishing solutions and thoughtfully designed to fit into a unified package, which was distributed to Graphic Communication programs nationwide. Additionally, I created a cross-media marketing campaign to support the launch of this initiative.
Role:
Art Director & Lead Designer
Solutions:
Art Direction | Project Management | Brand Messaging | Digital & Print Design | Packaging Design | Video Editing | Social Media | Copywriting | Illustration
